AI is fast. That doesn't mean it knows best.

One of the most impressive things about AI is also one of the easiest things to misunderstand.

It's fast.

Very fast.

Give it a problem and it can produce an answer before you've finished explaining why you have the problem in the first place.

That's incredibly useful.

But speed and judgement aren't the same thing.

An answer isn't necessarily the answer.

AI can give you ten possible headlines, five business ideas, three website structures or a beautifully written paragraph in seconds.

But which one should you use?

That's where things get rather more interesting.

The best option isn't always the cleverest one. It might not be the longest, most sophisticated or most impressive.

Sometimes it's simply the one that makes the most sense for the person standing on the other side of the screen.

Context changes everything.

The same piece of advice can be brilliant for one business and completely wrong for another.

A large company might need automation. A small business might simply need a better process.

One website might need more information. Another might need less.

One customer might want to speak to someone immediately. Another might need time to look around first.

AI can analyse the options.

A human still needs to understand the context.

That's why I don't want AI to think less.

I want it to help me think better.

Give me possibilities I hadn't considered. Challenge an assumption. Find something I've missed. Do the boring bit. Show me another way of looking at the problem.

Then I'll make the decision.

That's a much more interesting relationship than simply asking AI to do everything.

AI is extraordinarily good at producing things.

Humans are still rather good at deciding what is worth producing.

And I suspect that distinction is going to become increasingly important.

Next: More isn't always better. Sometimes the smartest thing you can do is remove something.